Become Part of The
Trotter Bruvers Group

Meet the Team

Managing Director
Cliff Gardiner
Sales Director
Jim Stewart

General Manager & Purchasing Director
C.J.Gardiner
Corporate Design & Marketing
Paul Flint

Legal Advisor
Emma ?????
Insurance Depatment
B.Sure

Web Designer & I.T.
Steve Browne (Wonder Web Design)
Partner in Logistics
Steve Atkinson, Trans EC "Iberia" Ltd

SUGESTED LOCATIONS FOR NEW FRANCHISE'S

These are just a few suggestions for ideal franchise locations
Click Here to Enquire

The Men Behind Trotter Bruvers S.L.

Cliff Gardiner (middle) Managing Director
Jim Stewart (left) Sales Director
C.J. Gardiner (right) General Manager and Purchasing Director

IS A FRANCHISE FOR YOU?
Starting a business anywhere takes commitment, passion and a great deal of  hard work. Starting a business overseas adds to the complexity but the rewards can be considerable and the Trotter Team will help you every step of the way in -

Finding a home
Insurances cover
Importing vehicles
Legal advice
Tax matters
Every aspect of setting up your new Cash and Carry Store
 ...in fact everything you need to know to help you to
 begin your new life abroad.

Any Franchisee should be aware of the challenges ahead and should consider the following points such as:

Do you have a good feel for business?

Do you have the ability and strength to see you through any difficult times?

Do you know when to seek advice?

Do you have the support of your partner and/or family?

Do you have the finances to help you through the start-up years?

Will you be able to adjust to new cultures, languages
 and ideas?

WHY TROTTER BRUVERS?

We take the strain out of starting a business abroad and our team of experts
will help you to make your dream possible.
We will work alongside Franchisees with a total commitment to their success
from start-up through to subsequent growth. Among the thousands of British
people living or spending large amounts of their time in Europe are some of
the wealthiest consumers in the world and they present a tremendous customer
base seeking "a little slice of home" through well-known and much-loved
British products.



UNDERSTANDING
THE TROTTER BRUVERS CONCEPT

Our trading philosophy is based around the antics of the loveable Cockney
rogue and wheeler dealer, Derek "Del Boy" Trotter, from the hugely
successful  BBC Television series "Only Fools and Horses".

Whereas Del Boy spent his time operating from his market stall in Peckham,
and in some cases from his road-side suitcase, creaking under the weight of
"dodgy gear", we deal only with legitimate and high-quality products which
are transported directly from the UK. However we have adopted "Del Boy's"
basic sales philosophy of "a good deal" and the instore concept is unique to
Trotter Bruvers in that we offer supermarket quality at Peckham Market
prices.

We don't have fancy shelving but use warehouse racking to display the goods,
maximising floor space.

The prime instore concessionat the Pedreguer store is to J.M.L. - the world leaders in retail promotions, who have consistently delivered exceptional sales through the combination of innovative products, in-store video promotions and
heavyweight TV advertising. For the host of retailers already stocking
J.M.L., this has proven to be an incredible sales opportunity that is one of
the most profitable uses of floor space.

YOUR COMMITMENT TO US

1. You will need to be 100% true to Trotter Bruvers.

2. You must believe in the Trotter Bruvers Concept.

3. You must be prepared to work hard.

4. You must be honest with us and to yourself.



THE TROTTER BRUVERS  PROMISE TO YOU
During the first two weeks of your store being open, our team will provide
hands-on assistance with the Franchisees, if
required plus an on-going training programme to assist in expansion. We
train each Franchisee and member of staff in every aspect of running the
store and we are available every day of the week for help and advice.

Your success is our success so we will support you in every possible way.


WHAT WILL I GET FOR MY MONEY?

The 200,000 euros buys the following:

EQUIPMENT
5 aisles each with 7 Bays of Racking
20 Freezers
1 x Pallet Truck
1 x Fork-lift Truck
Trolleys and Baskets

OFFICE EQUIPMENT
2 x Cash Till systems
1 x Fax Copier
1 x Computer
1 x Brother Translator and Labeller
1 x Safe
Desks and Chairs etc.

MARKETING
The cost of three months' Radio and Newspaper advertising
1 x Reliant Robin yellow Three-wheeler on a Trailer
All Exterior and Interior Signage
Initial Printing for Business cards and Stationery

STOCK
30,000 euros worth on shelves
25.000 euros worth on wheels to you.

You will receive a complete Start-up Manual and a Website User Guide.

The cost of services and legal fees may vary but we have budgeted
approximately 12,000 euros into the above pricing.


MARKETING
Our wide range of experts will be available to you every day and will help you with the launch campaign of your new store, web page designs, on-going promotions, newsletters, on-line campaigns, advertising and direct marketing.

BUSINESS SUPPORT AND AFTERCARE
We will help you with any business problems you encounter, especially local issues that may occur and, if you wish, we will carry out routine analysis of your sales plus we will share knowledge and help between Franchisees with international merchandising ideas.

Our regular newsletter, "Cushty" will keep all Franchisees up-to-date with parent company developments, news and stories about other Franchisees and any information which will help you to grow your business.


A MESSAGE FROM CLIFF GARDINER
- Managing Director

I have a wide range of business experience and have run several very successful companies since 1972 and I must stress that starting up and developing a new company is not all plain sailing. It is hard work with long hours which can be both mentally and physically exhausting at times but the
rewards can be exceptional.

I am now offering entrepreneurs a great opportunity to join our range of stores, to develop with us and to enjoy our success for as Del Boy says, "He who dares wins". If you have a dream then go for it and make it happen and don't become an "If only I'd...."!

Remember, though, that you must be 100% committed as must your partner or family who may be joining you in this venture. They will need to be behind you and support you every step of the way!

And again as Del Boy says, "WHO KNOWS THIS TIME NEXT YEAR......."

Good luck!

YOUR QUESTIONS ANSWERED

Q. What is the Trotter Bruvers' long-term plan?

A. The Trotter Bruvers' Mission Statement is to grow a successful
international retail brand which is a first-stop store for anyone seeking
British-branded products and services which they know and want.

Q. What are the benefits of becoming a Trotter Bruvers Franchisee?

A. Franchisees will be able to run, and develop, their own business while
using the internationally-known Trotter Bruvers brand. They will also enjoy
24/7 support of the very experienced and qualified Trotter Bruvers Team
which will provide access to key suppliers together
with on-going advice.

Q. How does the Trotter Bruvers Team help?

A. Trotter Bruvers will help you with the first assessment for the start-up
of the new store including location, likely costs, store layout, product
selection, new product ideas, marketing opportunities and advertising.
Although based in Pedreguer on the Costa Blanca, the Trotter Bruvers Team
will come to you and help with hands-on support and advice.

Q. Why don't I just start up myself?

A. You can - and many have done so - but equally many have also failed due
to lack of research with local government issues etc. and logistical
problems. Increasingly, entrepreneurs are finding that it is more
beneficial, and practical, to work alongside an experienced team with a
well-known brand name. It also takes a great deal of pressure off you.

Q. How much will a Franchise cost for a Trotter Bruvers store?

A The likely set-up cost is based on location, the size of the premises and
the depth of product selection. Every location is different but we provide
an estimated cost starting at 200,000? with on-going running costs of
50,000?.

Q. What are the on-going costs?

A. They are rent, wages, stock, insurances, utility bills, security and
taxes etc.

Q. Can Franchisees buy products directly themselves?

A. Yes, but only if Trotter Bruvers are unable to supply the Franchisee with
the required products. Otherwise all stock must, at all times, be bought
through Trotter Bruvers.

Q. What would be the typical size of a store?

A. We would expect the store to be a minimum of 450 square metres and
located in an area with good access - site selection is paramount  to
success.

Q. Do I have to be British to become a Franchisee?

A. No, but it is essential for the Franchisee to have a good knowledge of
product range and the staff have good communication skills with
customers and understand the Trotter Bruvers' concept.

Q. Do Franchisees sell on-line?

A. Every Trotter Bruvers Franchisee has access to their own website
enabling them to reach a wide range of clients i.e. the public, bars,
restaurants and other retail outlets. In addition, advertising revenue can
be raised through the Trotter Bruvers' Business Directory.

Q. What happens if I want to sell the store?

A. You may, of course, sell your store but Trotter Bruvers needs to ensure
that it's Brand is in safe hands therefore our total agreement will be
required. All transfers will be carried out through the Trotter Bruvers'
Legal Advisor and a nominal fee will be charged for the transfer.

“Lovely Jubbly”

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